The Biggest Day of Local Giving & YES, IT WAS EVEN BETTER

Me and the awesome CFL marketing team!

Me and the awesome CFL marketing team!

Hello All!  Sorry to have been a bit MIA the past couple of weeks.  On Thursday, September 14th I had the pleasure of spending over 18 hours working to execute the biggest day of local giving in Louisville, Kentucky, Give For Good Louisville.  I can honestly say it was one of the most rewarding experiences I have ever had.  At the end of the 24 hour giving day, we raised over $4.6 million for over 500 local nonprofits, surpassing last years total of $4.3 million.

This incredible day began as a one time event which turned into an annual event after an unexpected success.  Now in it's 4th year, Give For Good Louisville is a highly anticipated event for our local nonprofit community and one that makes an incredible difference for organizations big and small.  

Coined the biggest day of local giving, Give For Good Louisville was originally titled Give Local Louisville.  The Community Foundation wanted to convey what the giving day was really all about, which brought talk of rebranding.  CFL's tagline and mission is to Be A Force For Good in our community.  This is also the goal of the giving day, to create more good in our community, thus Give For Good Louisville was born.  Along with the rebranding came some challenges.  After three years of the former name, it was imperative that CFL clearly explain the change.  So with rebranding came the latest and greatest tagline, The Biggest Day of Local Giving...EVEN BETTER!  

Since May I worked on the phenomenal marketing and communication team to prepare for and execute Give For Good Louisville.  It was an honor to be a part of this amazing event.  I joined the team shortly after rebranding and had the opportunity to design a lot of the new signage and film multiple video pieces for the event.  I also had the opportunity to work with nonprofits directly answering questions and encouraging them leading up to the giving day.  My assignment for the giving day was to accompany and film for live streaming expert, Chris Strub.  It was awesome to meet and work with him.  I learned a lot from watching him and seeing how natural he was in front of the camera and his ability to tell a story.

I learned so much about our local nonprofit community and how to plan such a large event.  Experiencing this event really solidified my interest and passion for nonprofit work.  It's an amazing feeling knowing I have the ability to make such a difference in our community.  

Hopefully the blog will be back on normal schedule this week, but I am so glad to have had this opportunity.  It was truly incredible.

 
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